This post is part of a series discussing the process we’re undertaking to redesign our user interface and branding. We’re sharing in the spirit of “designing in the open” with the hope that it might be of value to our customers and others in our community.
As mentioned in my previous post, we believe a strong set of brand values is important for the development of our new design direction and visual identity (which we’ll be sharing more of with you in the coming weeks). They are also important to ground our business practice as we continue to grow and new staff come on board. We thought it would be of value to share them here. We’d love to hear what you think…
SPIRITED. We believe that the small business community plays a vital role in society and the economy. We are inspired by the spirit of small business owners. We share their passions and frustrations and want to help make their day-to-day lives easier. We get a buzz out of seeing our customers’ businesses doing great things in their world.
CLEAN & CLEAR. Let’s face it, accounting is never as simple as we’d like it to be. Tax, legislation, business processes, legal structures and more conspire to complicate things. Business owners will always need good advisors to support them navigate this complexity, but there’s certainly a lot they can do, with the right tools. We make what we can simple, and make the rest as clear as possible.
ELEVATING CONVERSATIONS. The conversations between a business owner and their customers, staff and advisors is where value is created. We seek to elevate these conversations, enabling key stakeholders to have high-value conversations focused on achieving success. Conversations informed by accurate, up-to-date financials rather than working out the mechanics of data collection and pulling together reports.
VALUE. We develop tools that fulfil a genuine need for our customers and partners. We bring ways of working that were previously the province of the big end of town into reach for small business owners—more affordably and with less complexity. We don’t try to lock people in; we strive to keep our customers because of the value we deliver.
ECOSYSTEM. Since our inception we have recognised that the value of our service is not just created by us, but in the ecosystem of advisory and technical partners that flourish around our service. Our application is designed to be open, enabling partners to unlock even more value for customers.
ENGINEERED. Security. Performance. Reliability. These are the essentials we need to deliver to our customers, to build trust and ultimately to succeed. We invest heavily in improving the “under the hood” aspects of our applications to make sure these foundations are always solid.