Stylish Saasu Customer’s Online Success

Shoes of Prey is an online retailer creating real buzz in Australia and overseas for their custom designed shoes.  One of the Shoes of Prey Founders, Jodie Fox, has also been named in the Telstra Business Women’s Awards in 2011.  Recently we spent some time talking with Shoes of Prey COO, Michael Fox, to talk about how they use Saasu and why it has been an integral part of their business success.

why did you choose Saasu?

Saasu was recommended by a friend at another startup who is really happy using their product. Their software is web based so we’re able to use the software from any computer. We like the idea of ‘software as a service’ or ‘cloud computing’ and want to operate as much of our business online as possible.

Their API is excellent and we’ve been able to easily integrate Saasu with our websites to automatically track our sales for our 2 online retail businesses – Shoes of Prey selling custom women’s shoes and Sneaking Duck selling prescription glasses.

Saasu has been around since the late 90′s and their business is growing so they’re likely to be around for quite some time. It also helps that their pricing is reasonable.

Having a fast and clear insight into the financial aspects of our business has made our internal decision making much easier and more efficient resulting in better business decisions

in what ways has Saasu made an impact on your business?

Saasu has made our accounting so easy. It’s easy to enter data and easy to run up to date reports to understand where our business is at. Having a fast and clear insight into the financial aspects of our business has made our internal decision making much easier and more efficient resulting in better business decisions.

With 60% of our sales coming from customers outside Australia, in currencies other than Australian dollars, Saasu’s multi-currency functionality makes it easy to capture, track and report on these sales.

what are your favourite aspects of Saasu?

1. The API makes it really simple to pull sales and other data from our website into Saasu.
2. I love Saasu’s new bank feeds system which automatically pulls in transactions from our bank accounts and matches them to Saasu transactions. Bank reconciliation used to take a couple of days per quarter, but can now be done in a matter of hours, a huge time saving.
3. The fact that Saasu is cloud based so is accessible from anywhere.
4. The support offered by Saasu is fantastic. Their team are very knowledgeable, very responsive and have taken the time to help us work out solutions to some tricky situations.

what’s next for your company and Saasu

We employ 18 people at Shoes of Prey and Sneaking Duck and do millions of dollars in sales annually and Saasu allows me to manage all our accounting and bookkeeping in only a couple of hours per week. Our next step is to hire a PA/Office Manager to take on our bookkeeping work as part of their role. Saasu is easy to use so it will be simple to train them, even if they don’t have bookkeeping experience.