Month

Your search for 10/2006 returned 2 results.


Start well

Kathy Sierra posts 5 tips for (keynote) presenters and authors: Better Beginnings: how to start a presentation, book, article... [via Leisa]. The 5 (read Kathy's post for the full details): Do NOT start at the beginning! Show, Don't Tell For the love of god, DO NOT start with history! DO NOT start with prereqs MYTH: you must establish credibility up ...

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Banner ads driving contextual advertising click-throughs

For anyone considering buying online advertising (or currently running campaigns), Seth Godin posts a doozy: The 249% solution. If you run banner ads, one study for Harris Direct shows that you can increase your brand awareness about 7% after a reasonable buy of banner ads. That's just fine, though I'm on the record as saying that most banner campaigns are a waste ...

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